Lucky & Co. Creative

Hi, my name is Sammi - founder of Lucky & Co. Creative.

I moved to Wilmington in 2019 while earning my degree in Elementary Ed. from UNCW. Education has always shaped how I think: structure, clarity, and the ability to break down complex ideas into something tangible.

I later completed my graduate degree in Elementary Mathematics from NCSU, refining my analytical mindset and strategic thinking. 

But while building my academic career, something creative was unfolding.

As a bar manager for a new distillery, I discovered a deep passion for craft cocktails and mixology. Creating drinks became more than a job- it became storytelling through experience. Some of my craft cocktail creations have been featured in James Beard award-winning restaurants, Four Diamonds and the Cameron Art Museum, blending hospitality and artistry.

In 2022, I moved to the Triangle and continued bartending while stepping into social media management on the side - designing flyers, building promotions, and helping local businesses grow their visibility. What started as helping friends quickly turned into consistent marketing work.

When Sharky's Place, a local bar, hired me to manage their weekly posts and daily stories, I realized something; I don't just enjoy creativity - I understand how to put in the work.

Around the same time, I pursued another passion and became NCCT-certified in Surgical Technology. Today, I work as a scrub tech in a plastic surgery practice, where precision, attention to detail, and professionalism are non-negotiable.

And somewhere in between all of that, I fell in love with an entrepreneur - owner of NDW Hail - and was asked to help grow his brand presence online. Supporting his business reinforced what I already knew: 

I thrive at the intersection of strategy, aesthetics, and growth.

My background in education makes me analytical and experience in hospitality makes me relational.

My surgical training makes me precise.

The marketing work makes businesses visible.

I don't just create content.

I build momentum.